If you’re the owner of a pest control business, chances are you have to wear several hats. One of the biggest responsibilities that owners tend to have is sales, and that alone can feel like it’s taking up most of your time. That’s why you may be wondering if hiring a salesperson can help take a load off you.
Most Australian pest control companies are small to medium-sized businesses, so hiring a dedicated salesperson can seem like a big commitment. This blog will help you decide if your business is ready to hire a dedicated salesperson or if you should try other sales measures.
Do You Understand Your Sales Processes?
As the business owner, no one knows the business like you do. A general rule is that you shouldn’t even look at hiring a sales rep before you’ve established solid sales systems yourself. If you built the business, you will have the best knowledge of your processes, offerings and what your clientele are most interested in.
Asking a salesperson to define your sales funnel from scratch is throwing them into the deep end. Before you look for sales support, it’s best practice to have a solid idea of what converts people, what people like about your service, what they don’t, and other tactics that tend to convert.
What a salesperson can do – especially an experienced one – is refine your sales processes, give insight into your current practices and help streamline what’s working already.
Analyse Your Workflow
Several areas should be considered before hiring a pest control salesperson. Firstly, how many leads do you have coming through, and how many of them are falling through the cracks? The clearest sign that you need sales support is regular lost revenue because your current sales structures can’t keep up with your inquiries.
Second, see if your workforce can support an increase in work. A salesperson can only sell available services, so if your pipeline is already full, it may not be worth bringing one on board. Next, look at your workload – How much are you doing now, and how much could you be doing if sales were taken off your plate? Suppose you’re struggling to keep up with chasing leads and securing contracts. In that case, a salesperson can remove some of that stress so you can focus on other aspects of running a business.
Is Your Marketing Running Smoothly?
Marketing and sales are two critical processes to your business that go hand-in-hand. Your marketing should be producing regular leads and sales that help fill your pipeline. If your marketing is growing steadily, then it will be much easier to expand and bring on a sales rep to help chase leads and minimise lost prospects.
Benefits Of A Pest Control Salesperson
Better Time Management
Sales is a time-consuming process that quickly turns from a side responsibility to a full-time commitment. If you’re handling it alone, you’re losing time that could be spent elsewhere. Many businesses trust their employees with sales, namely marketing teams or office managers, but if it’s not their field of expertise, your sales processes can become sloppy. A dedicated salesperson streamlines your sales processes and ensures no leads are lost.
Improve Sales and Up-sales
Pest control inquiries are time-sensitive, so leave them for too long, your prospect likely has looked elsewhere. A dedicated pest control salesperson allows you to respond to inquiries quickly and confirm an appointment right there on the phone. Better yet, a salesperson can help upsell your packages to get the most value out of each customer.
Convince Customers To Choose Your Company Over Competitors
People want to know their needs are being taken care of when they enter a sales chat. Your salesperson can offer discounts or alert prospective customers about any running deals that may convince them to choose your service over someone else’s.
Allow You To Keep Your Pricing Competitive
A salesperson does a lot more than take calls. They should be up to date on your competitor’s offerings based on what prospective customers are telling them. Trust us, if your competitor offers cheaper services, someone will inform your salesperson. Because of this, they can help find ways to keep your business’s offerings competitive. If your services are more expensive for a reason, a salesperson can help educate the prospect about that right away and alert them that you offer a premium service.
AUSTATES HAS YOU COVERED FOR ALL PEST EQUIPMENT & REPAIRS
With years of experience, the Austates team understands that every fleet has special requirements. We work with a range of vehicles and equip them all with top-notch Pest Management systems. If you want to level up your pest control fleet, call us today for a fast quote.